The Puffer Case - Jade

222 Ave sets the standard for a more considered, curated approach to contemporary women’s fashion in the UAE and across the GCC. We focus on independent, emerging, and established designers whose work reflects modernity.

Our edit is intentionally selective. Guided by a female-led perspective, we approach fashion as an editorial practice shaped by discernment and a global point of view. Each piece is chosen for its silhouette, materiality, and its place within a considered wardrobe. Women come to us for this curation.